Monday, April 9, 2007 at 11:28 AM PT

Xbox 360 IM, just a ploy to sell peripherals

By Blake Snow |

Microsoft’s Windows Live Messenger for Xbox 360, announced earlier today, might sound cool to some, but to us it seems like a ploy to sell more high-margin peripherals, like keyboards, thereby boosting company’s game division revenues. After all, that tactic has worked well for Apple and its iPod line-up.

controllerxbox.pngIt is a wily move by Microsoft - after all, to instant message someone you would need a QWERTY keyboard-based device, which no surprise, Microsoft will start selling later this summer at an undisclosed price as an attachment to existing controllers.

Unless the first 10 million 360 adopters upgrade their controllers, don’t expect ubiquitous IM use from them. Even then, it’s unlikely what is being sold as a game machine will transform into a secondary messaging box over night – if ever.

In the interim, gamers will need to rely on the cumbersome on-screen virtual keyboard to communicate with friends. Yeah right – trigger happy gamers are going to do that.

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Comments and Trackbacks

  1. I don’t necessarily disagree with this, but it should be noted that microsoft said that any usb keyboard can be connected to the xbox 360 for instant messaging, not just the one they’ll sell that attaches to the controller. I don’t think their attachment will sell very well, i’d much rather have a full size keyboard then one of those pda thumb keyboards. You can get a wireless keyboard fairly cheaply, I don’t see much reason to buy their peripheral.

    Blaine Brount on April 9th, 2007 at 8:29 pm - Permalink
  2. I actually saw this on campus last September. Forget about the IM stuff so a second and think of it as a peripheral that makes the controller more appealing to MMO gamers, developers, and publishers.

    Raymond Padilla on April 10th, 2007 at 1:06 pm - Permalink
  3. [...] to Web apps which make the experience increasingly intuitive. (Of course, Nintendo could always go the Xbox route, too, and add a keyboard peripheral for us old school [...]

    GigaOM » Will Wii Remake the Web? on April 13th, 2007 at 2:00 am - Permalink
  4. [...] Web apps which make the experience increasingly intuitive. (Of course, Nintendo could always go the Xbox route, too, and add a keyboard peripheral for us old school [...]

  5. [...] to Web apps which make the experience increasingly intuitive. (Of course, Nintendo could always go the Xbox route, too, and add a keyboard peripheral for us old school [...]

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