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Saturday, February 17, 2007 at 9:15 AM PT
It’s Official: Google Buying Adscape
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In-game advertising, while a sore spot for some people, is big business nowadays. Since more and more people are getting broadband and, once that happens, playing a lot of casual games, there’s ample opportunity to make them watch clips about Mountain Dew. Not wanting to be left out, Google has agreed to purchase in-game advertising firm, Adscape, for $23 million.
Last month, the news leaked that Google was interested in purchasing Adscape so that they could bring their brand of advertising to games. Now, with this agreement, Google has made it official, but will it do them any good? According to Red Herring, Adscape, while having a few interesting employees (Bernie Stolar and Chris Gilbert from SEGA), isn’t exactly setting the in-game advertising world on fire since they haven’t, well, announced any clients or anything. Of course, that could change now that Google is in the house, but will Google’s ad structure really be useful in the business of games?
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[...] Gunning for Xbox Live? By Jason McMaster | Recently, Google put the moves on in-game advertising company Adscape which confused some of us at first. Adscape doesn’t have much in the way in the clients, but [...]
[...] Google put the moves on in-game advertising company Adscape which confused some of us at first. Adscape doesn’t have much in the way in the clients, but [...]
[...] Has Adscape, Microsoft has Massive… Sony Next? By Jason McMaster | We’ve recently discussed Google’s planned acquisition of advertising company, Adscape, and now it appears that the deal is final. In a post on the official Google blog, Bernie Stolar, [...]
[...] as we reported, Google purchased Adscape, a smaller in-game advertising firm, for $23 million. Van Arsdale, when [...]
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